As I'm walking Rory around the neighborhood, I'm constantly taking note of places I need to visit when I find myself out and about sans my canine companion. A new-to-me boutique, grocery store, nail salon, restaurant... You name it. My latest nearby obsession is Journelle, an adorable lingerie boutique that has three locations in the city and also offers online shopping (with free shipping!).
I stopped in to shop for couple new bras — truthfully, not the most fun errand and one that I'd been putting off for probably too long — and surprisingly fell in love with the playful branding, upbeat sales associates, and the amazing little number above: Ongossamer's Bump It Up bra. If you didn't think you could get excited about something so very simple, think again. The low neckline and seamless finish mean you can wear it underneath every top in your closet — but it's the French knot center that has me sold. It's a darling little detail on its own but it can also be twisted a second time for a little extra va va voom ;) Affordable, practical, and subtly sexy? You can bet I bought it in both colors!
P.S. For more NYC favorites, check out the comments on this post!
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