an advertiser’s dream

i’m a sucker for just about anything that comes in a pretty package. we’re not just talking presents in colorful paper — any package that catches my eye, regardless of its content, will most likely wind up in my cart. it’s usually something plain, nothing flashy or desperate (you know what i mean: 300% DAILY CALCIUM REQUIREMENT!!!), with a well-coordinated color scheme and straightforward logo and typography. the archer farms food products from target fit the bill rather nicely:


the neutral colors, the charming logo, the sans-serif typeface… alas (be proud!) i’ve thus far resisted the temptation to give them a try. does anyone else share my “problem?” and have you fallen for this line in particular?

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