Independent Fashion Bloggers Conference

Yesterday I was fortunate to attend the Independent Fashion Bloggers Conference (#IFBcon) in New York. It was a treat to hang with some of my favorite bloggers and meet several of my awesome readers! I even worked up the nerve to ask Emily of Cupcakes & Cashmere a question on editorial calendars after her panel:
Thankfully you can’t tell that I was shaking like a leaf! I wore my J.Crew blazer, J.Crew pants, and ASOS flats. Here are a few of the things I learned…

– The blog is the new résumé and the ultimate calling card. What does yours say about you?

– Bloggers and editors have hired their assistants after reading particularly insightful blog comments. Comment away!

– Facebook, Instagram, Pinterest, Tumblr, Twitter… It’s too much for one person to utilize every single platform effectively without duplicating content. Focus on a few platforms and do them really well.
– When it comes to social media, would you be interested in reading what you write? That’s always a good filter to determine if you’re putting out meaningful content.

– Take the extra two seconds to spell out b-e or y-o-u-r, even when you’re facing a 140 character limit. It’s so much more professional!

– Don’t jump at the first opportunity that comes your way. The brands you partner with are a reflection of your brand and your taste. Quality over quantity is key!

– Work with brands whose clothes you actually wear. And don’t be afraid to pitch your favorite brands when you have a great idea for a partnership! 

– When you blog, you’re creating a brand and a persona. Whether you want a book deal, a styling gig, or a TV show, you can market that personal brand and parlay it into whatever you want.

– Bloggers need to make money too. Don’t be afraid to ask for what you’re worth!

– When it comes to advertising, here’s a good rule of thumb: if three people will pay it, it’s time to increase your rate!

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All in all, I had a great time and came home with lots to think about in terms of my own personal brand. I hope these tips will come in handy for some of you too!

49 thoughts on “Independent Fashion Bloggers Conference

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  1. Thanks for posting these tips, they are very helpful! And super cute outfit. I’m loving those colored pants. Can’t ever go wrong with J.Crew

  2. I love your outfit! Thank you so much for posting these tips; I had to begin blogging for a couple of PR classes, so I’ll be sure to use these tips to make sure my blog reaches its full potential (as well as to enhance my other blog)!

  3. Hello. I found your blog by way of a designer friend here in Charlotte, NC. I am new to the world of blogging and in a short time have realized my blog is more or less a public resume. I just wanted to say a very big thank you for sharing these very helpful points and tips. I am glad to hear you had a wonderful and gainful time at the blog summit.

    Warmest Regards, Whitley Adkins Hamlin

  4. Thanks for sharing what you learned from IFB! I would’ve been so nervous asking Emily a questions as well, she’s the first blog I ever started following/reading!

  5. Those are really great tips. I meant to watch this Conference online but didn’t get the chance, so I’m now looking at all the bloggers who were there.
    I kind of hate that your blog is now your resume – I feel like I always have that in the back of my mind and it makes me sometimes modify what I write. Probably for the best though!

  6. LOVE this, and you look so adorable. Awesome you took the plunge to ask. What did she say about ed cals? Also, such a great point about paying for sponsorships. I really need to make a more active effort to recruit sponsors. Thanks for the recap!

  7. Mackenzie, thanks so much for posting these tidbits!! After emailing you a while back, I’ve been working on starting my own blog- these tips are so helpful! Thanks!

  8. This post is very much appreciated! Thank you. I definitely think it’s true that a blog can be your resume. The conference seemed like a wonderful opportunity.

  9. Thank you for sharing what you took away from the experience! I like hearing that you should pick a few social media outlets to use but refrain from stretching yourself to do everything. Wise words.

  10. Great tips. Pinning this to my “good blog posts” board. (Yes, I have one of those.)

    Sometimes I get so overwhelmed by all the things I’m not doing. But I agree it’s best to do a few things well. And maybe it’s time for me to reach of to sponsors. eek! 😉

  11. thank you for sharing these tips. i think the most important one to remember is what you said about focusing on a couple of platforms and doing those really well. sometimes i get stressed when i think about how i dont update my twitter or instagram enough! but im doing my best 🙂

    you look adorable in that pic. i love your flats!

  12. Great tips and advice – It looks like the conference was a worthwhile event!!

    I also see you are attending Blogfest2012 and I look forward to meeting YOU 🙂


  13. I was there yesterday and when I saw you stand up and ask Emily a question I got so excited. I read your blog all the time. Wish I would have been able to talk to you. It was a little crazy. But anyways. Wonderful tips & advice you picked up! It was such a great conference.

  14. love reading tips from blog conferences! makes me feel a little bit less left about not being able to make it. And look how adorable you look at the mic!

    p.s. i recently joined the dd facebook page. I’ve really been missing out all this time – so fun!

  15. you look fabulous! I have never had the opportunity to go to a blogger conference so I love the advice attendees share on their blog! This was such a helpful post!



  16. Thanks, Mackenzie. Great advice! I just recently stumbled across your blog via Grace, of Stripes and Sequins. Needless to say, I LOVE IT. You are too cute. Definitely bookmarked your blog as a new must-read!