You know when a new company launches and you say to yourself, why didn’t I think of that? Or, worse, when a new company launches and you say to yourself, wait, I wanted to do that, why didn’t I follow through? That’s pretty much the case with Piol, a website that lets you design your own dress using custom measurements and color palettes tailored to your complexion, eye, and hair color. I remember wondering why this service didn’t exist in high school when it felt like everyone was choosing from the same ten designers for homecoming and prom. Of course it’s even more useful now with holiday parties coming up and friends sending out save-the-dates for 2015 weddings!

piol design your own dress

henri bendel carlisle tote

piol create your own dress

piol green dressPiol dress ℅  //  Tom Ford lipstick in Flamingo  //  Elizoebeth Jensen monogrammed necklace ℅  //  Three Jane map necklace ℅  //  Essie nail polish in Fiesta  //  Gold link bracelet (similar)  //  Henri Bendel Carlyle tote ℅  //  Alice + Olivia heels (available here in black, on sale in metallic, similar styles in navy)

Given the opportunity to create my own design, I chose the draped empire waist dress with a scoop neck in a color that’s just outside my comfort zone and absolutely perfect for the upcoming holiday season. The dress covers my arms (making it easier to wear year-round) and nips in at my natural waist (flattering a part of my body that I’m more comfortable drawing attention to). The dresses are definitely investment pieces but they would be perfect for special occasions like graduations and wedding events. (How cool would it be to let your bridesmaids design their own dresses?!) Play around with the design tool and let me know what you come up with!

*Photos by Bekka Palmer. This post is sponsored by Piol. Thank you for supporting the brand partnerships that make Design Darling possible!


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  1. That green color works so well with your skin and hair color! I love it paired with the navy pumps, a great outfit for the fall and upcoming holidays.

  2. This dress is so pretty! I really love the color, and the shape. It seems timeless, like you’ll be able to wear it for years to come – definitely a great investment piece. And I love that you paired it with navy heels! Such a pretty and sophisticated color combo.

  3. I recently partnered with eshakti to do the same thing and there is nothing better than receiving a dress that is fitted to your body and unique to you! Love the emerald color!!

  4. Wow, I was so excited to click on this website only to find out the dresses are $500?! I guess for a VERY special occasion that might be okay, but that is a pretty pricey piece!

  5. This is so fun to play with (and the color of your dress is amazing!) but I would be FURIOUS if I had to buy a $500+ bridesmaid dress – weddings are expensive enough already with travel and planning showers, bachelorettes, gifts, etc!

  6. I love this concept, I have always wanted to customize my own dress. The dress you picked looked gorgeous with your hair and skin tone, gorgeous!